Reasons Why A Business Without An Online Presence Is Missing
Out On A Goldmine Of Potential Customers. By Noel Peebles
Marketing on the Internet is not really a choice anymore,
but has almost become a necessity in today's marketplace.
No company can afford to ignore the fact that online marketing
is now a multi-billion-dollar business. Those businesses without
an online presence are missing out on a goldmine of potential
Like anything, there are exceptions to the rule and marketing
on the Internet may not suit absolutely every business. However,
claiming to be the exception is often a disguise for making
Reality is; that some businesses fail to appreciate the revenue
potential of Internet marketing. Others simply fear change,
or put Internet marketing in the too hard basket and hope
that it will go away. Unfortunately for them, Internet marketing
is growing every day. There will come a time when they will
lose business, simply because they lack an Internet presence.
For many businesses, that day has already arrived.
Here are 12 reasons why businesses without an online presence
are missing out on a goldmine of potential customers:
To Compete - In bygone days, a small business usually
lacked the resources of their larger competitors. Now even
a small business can access much of the same technology as
the giant corporations. They too can use auto-responders,
accept online payments and even deliver products over the
Markets Abound - The Internet has opened up all
sorts of niche marketing opportunities that either never existed
before, or were too expensive to tap into.
The Profile - With a professionally designed web
site, it's now easy for a small business on the Internet to
have the appearance and credibility of being a large corporation.
Cost - Compared to other media, the Internet enables
a business to advertise at considerably lower prices. It may
not be a replacement for other marketing, but the Internet
is generally cheaper than advertising on television, radio,
or in newspapers, magazines and even by direct mail.
As an example; posting out a mailing to customers will probably
cost around $1.50 a pop (allowing for printing, postage etc),
whereas to email the same message to customers costs next
24/7 - By automating a web site, a business can
be open 24 hours a day, 7 days a week. No extra staff costs
and no overtime rates to pay!
The Local Area - Not everyone wants to take the
time to drive all over town to shop. It is a fast moving world
and it seems that we all want things to be quick and easy.
Using the Internet is a quick and easy way for people to access
information about products and services from the comfort,
convenience and privacy of their own home. No fuel costs,
no traffic jams - no time wasted!
Locally based businesses can usually get a free website listing
in their local Internet directories.
A Global Audience - More countries are getting
on the Net each year. The Internet breaks down geographical
boundaries and limitation. With the help of search engines,
people can now locate and buy products and services from every
corner of the world.
Feedback Made Easy - The Internet makes it possible
to capture visitor information. Keeping in touch (via email)
helps to cultivate long-term relationships. Also, the widespread
use of discussion forums is a popular way to get quick, low-cost
Asked Questions - Questions that may normally be
answered by phone can be answered on the Internet. A website
can list the answers to the most frequently asked product
or service related questions. This can save on phone bills
and free up a lot of time and maybe an extra employee.
- The Internet is much more dynamic than a few years ago.
Some examples of this include:
- Automatic product updates through the use of databases.
- Automatic web site content and image changing.
- The increasingly common use of live video and audio streaming.
- These and other Internet service can save money and increase
- efficiency. They can also open the door to exciting new
Marketing New Products - The Internet offers quick
and easy ways to conduct low-cost market research. A questionnaire
on a web site, or by email, can test very quickly and inexpensively
whether a product gets a good response. What's more, different
offers or marketing approaches can be tested using different
pages on the same website.
of Time Sensitive Promotions - It is easy to quickly
change promotions or offers on the Internet. Emails can be
sent out or a website offer changed almost instantly. Time
sensitive promotions such as running contests, or product
specials can be a good way to attract traffic and sales to
an online business.
That's why I say - Marketing on the Internet is not really
a choice anymore. It has almost become a necessity in today's
For those who haven't developed a web site for their business
yet, now could be a good time to start. Local competitors
may already have one. And remember; it's now much easier for
almost any business to tap into almost any market, from almost
any geographical location.
Article by Noel Peebles, Market Leaders Limited.
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